Represent US
Task
In the midst of an election year and olympic year how does Heartbreak answer the question: “What does it mean to represent the United States of America”?
Strategy
Create a marketing campaign with Red Bull and Heartbreak that embodies their ethos that celebrates runners of all shapes and sizes, unified by the shared rhythm of the run. Much like the diversity of Americans who, despite their differences, are united in spirit.
Execution
Spearheading a cross-country journey from Boston to Eugene for the U.S. Olympic Trials, the Heartbreak truck became a vessel for exploration, traversing diverse landscapes and connecting with communities nationwide. Through intimate interviews and authentic interactions, we sought to answer the profound question: "What does it mean to represent the United States?"
Impact
Through a dynamic blend of multimedia interviews and photoshoots, we crafted compelling content that resonated deeply with audiences, resulting in a surge in brand interaction and engagement.