WILD RIDE
Task
Create a project that reinvents how we listen to music while simultaneously telling the story of a universal feeling we all experience differently.
Strategy
Deeply explore the five stages of grief. Recognizing that though everyone goes through all the stages, it's not a linear path. It's a "WILD RIDE." Through connecting with and collaborating alongside other creatives to craft sonic and visual experiences that evoke and encapsulate this emotional journey of loss and healing.
Execution
Produced, wrote, and directed the release of a concept EP featuring five songs, each representing a stage of grief. The project introduces the innovative concept of a "choose your own path" album, designed to be experienced in shuffle mode, offering listeners a unique journey with every playthrough. The EP is accompanied by a short film, bringing one of those emotional paths to life.
Impact
Achieved 70k+ cross-platform streams, leading to a brand collaboration performance with Concepts Boston and the production of a campus-wide Tiny Desk–style showcase, uniting 15+ instrumentalists for a live audience of 100+ attendees.